The featured speaker at the final meeting of the year for the Binghamton Baseball Boosters was Eddie Saunders, Director of Marketing and Promotions for the Binghamton Rumble Ponies. Saunders spoke for about a half hour to the membership and then took questions for about 10 minutes. The boosters celebrated the dawn of a new era for baseball in Binghamton with a celebratory cake.
Everyone at the meeting enjoyed a piece of cake in celebration of Bingamton’s new moniker.
Saunders explained the lengthy and twisting road behind the selection of the new moniker for Binghamton’s Double-A franchise. The journey started with online balloting before the 2015 season even starter, as names were submitted via the internet until early May. From the 1500 or so names that were submitted, the field was netted down to five additional names besides the eventual winner: Bullheads, Gobblers, Rocking Horses, Timber Jockeys, and Stud Muffins. It then took about seven months to be in position to announce the winning entry. The ingredients into choosing the winner included online voting from the fans, input from a third-party branding company, and the Binghamton Mets staff. In the end, Rumble Ponies was selected; it not only was the top vote getter, but also had an interesting story behind it as well.
Denis Wickham proudly displays his new T-shirt.
A few days earlier, during the rebranding ceremony held at Benjamin Franklin Elementary School, the submitter of the name, Binghamton’s own Nicole Schneider, explained that the “carousel horses sleep in the winter and come alive in the spring.” Nicole was quoting from the book “The Carousel,” a children’s book authored by Liz Rosenberg, a professor at Binghamton University. “That phrase, about horses coming alive in the spring really resonated with the staff,” mentioned Saunders. “It mirrored a baseball season.”
Up until the announcement day on November 3rd, only three staff members knew the new moniker. Explained Saunders: “It was important that we keep the name a secret and we kept it under the covers, so to speak.” Saunders is excited about the upcoming season and not only because of the new moniker for the team. “There will be a party deck in right field, a new entrance to the stadium in right field and a an enhanced Kids’ Zone. Also, a new outdoor batting cage is being constructed.”
These enhancements will enhance the overall fan experience. Also, contributing to the rebranding effort, the team store will be changing its name from The On-Deck Circle to The Armory, which will have steeds of all shapes and sizes pictured on a plethora of shirts, jackets, caps, and other trinkets. Over the next two years, the theme of the carousel will be shown in other naming conventions throughout the park.
Scott Manchester shows off Binghamton’s favorite brand of coffee.
Perhaps the biggest surprise during the meeting, however, was the special bag of coffee that Scott Manchester, a multi-year member of the boosters, brought to the meeting. While recently traveling, Scott and his wife came across a unique brand of coffee—“Rumble Pony” coffee. On the back of the packet, the supporting text reads: “Carousels, bastions of summer nostalgia that also happens to be the cheapest answer to “Daddy, can I have a horse?” Rumble Pony is our tribute to the faithful flying steeds who have never once bucked off your child. With notes of strawberry, chocolate, and lime, a relaxing walk in the park is only a brew away.”
Rumblings: During the meeting it was also announced that the boosters have some tickets for the Binghamton Senators game on December 10th available for only $ 10.00. Send an e-mail to email@example.com if you are interested in purchasing a ticket (limit of two; for the third ticket and beyond, the cost is $14.00 per ticket).
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